Why did the marketer get off the trampoline? Because he was worried about his bounce rate! (ba-dum-tss)
If you got the joke, not only have you got a good funny bone, you’re well on your way to becoming a top digital marketer. Knowing about bounce rates, CRM and SEO strategies is key! To put your skills to the test, check out our online quiz and see how you do! Hopefully you’ll learn something new too!
1. Which of the following is correct about Inbound Marketing?
a. Inbound marketing is advertising your service or product
b. Google ads or Facebook ads would be considered inbound marketing
c. Inbound marketing requires a budget to execute.
d. Inbound marketing is getting found by your customers via creating great content.
2. What does the term SEO mean?
a. Search Engine Optimization is creating ads.
b. Search Engine Optimization is showing up organically on search engine result page based on proper keywords.
c. Search Engine Optimization involves driving traffic towards your website using ads.
d. Search Engine Optimization has to do with conversion rates of your website.
3. Which of the following is correct about “Bounce Rate”?
a. A high-bounce rate means your website is amazing.
b. A high-bounce rate means your users are converting.
c. A low-bounce means your website is good.
d. A low-bounce rate means your visitors are leaving your website immediately.
4. What does “Inbound Links” mean?
a. Inbound links means having many internal links on your website.
b. Inbound links means other external website link your website.
c. Having more high-quality inbound links will result in higher website ranking.
d. both b and c are correct.
5. What is the best way to increase engagement on your website?
a. Make website design as simple as possible and introduce intuitive navigation elements and flash modules
b. Have a lot of useful text to read
c. Have a lot of pages with image galleries
d. Make your website interactive combining different types of assets like images, quizzes, downloads, videos, and audio
6. HTTP is more secure than HTTPS
True
False
7. What does PPC stand for?
a. Pay-per-click
b. Paid-per-customer
c. Post-per-content
d. Post-per-cost
8. What is the difference between PPC and SEO?
a. SEO generates organic traffic while PPC is used for branding
b. SEO falls under SEM, PPC is a part of analytics
c. PPC is usually faster, SEO success sustains better long term
d. PPC has direct influence on domain authority, SEO has only indirect effect
9. What is the true difference between desktop and mobile marketing?
a. Desktop marketing is better for social engagement
b. Mobile marketing works better for location-based marketing
c. Desktop and mobile marketing have the same efficiency in terms of conversion rates
d. None of the above
10. What is a CRM?
a. Customer Redemption Management
b. Customer Relationship Management
c. Customer ROI Measurement
d. Content Relationship Management
Answers:
1. d
2. b
3. c
4. d
5. a
6. False
7. a
8. c
9. b
10. b