Prelaunch the Damn Thing! Generate Leads Without a Product

Prelaunch Startup

One of the best things you can do while you are working on your product but haven’t launched yet is to work on marketing. Work on marketing without a product you ask? You bet!

In fact many great startups started as newsletters or blogs. Having an audience is way more important than anything else. Sites such as Producthunt started as a newsletter while Groupon started as a blog. No need to get fancy when it comes to building your product. Think “cupcakes” as supposed to “wedding cakes” for your startup.

The Disney plus is coming to Canada soon so they launch a landing page with email sign up. This is one the best landing pages to learn from. It has all the right elements: simplicity, blurb, and call to action.

Let’s dive into some elements of this successful landing pages:

Disney Plus pre-launch landing page

1. A date for the users to bookmark: Start Stream November 12, 2019

While this might be challenging for some startups but if you know exactly when are you going to launch. Why not broadcast this? Add a time and make it exciting. If you don’t know when you’re going to launch then skip this part.

2. Call to action button: “Keep Me Updated”

This is a great call to action with blue button (#3099FB) that brings the pop up and you can close it to go back.

Notice it also has the agreement and conditions for the users.

Yes! I would like to receive updates, special offers, and other information from Disney+ and The Walt Disney Family of Companies

By clicking the button below, I agree to the Terms of Use and acknowledge that I have read the Privacy Policy. If I have elected to receive marketing messages or newsletters, I may withdraw my consent for these marketing messages at any time.

After you sign up you get a check mark that you’re all set. Some startups take this even further by adding shares or other ways to spread the virality but that might be too much. Keep it simple! Once you start getting those emails integrate with your email marketing software to start sending out content.

3. Only three talks about the features

Notice disney only talks about three exciting features of the stream:

1. Endless Entertainment

2. Unlimited downloads

3. Big deal. Small price.

Startup Prelaunch Features

3. The blurb: what’s so exciting here? 

This is your chance to get your users excited. No one cares about another product. Here’s Disney’s blurb:

Streaming Anytime, Anywhere Disney+ delivers your favourite entertainment to smart TVs, phones, laptops, tablets, and gaming consoles.

4. Product Preview

Some great pictures and branding here! It’s Disney of course we get it. Look into adding your own stock photos and branding here. It really helps to stand out!

Startup Prelaunch Peview

5. One more timer and call to action at the bottom. Just in case you missed it! 

There’s two call to action on this landing page, which is convenient for the end user. As some users always like to got to the end of the page.

That wraps it up. For your next project look into having a pre-launch landing before you even build the product!

1132 678 Eric Rafat

Eric Rafat

Eric Rafat is a passionate founder with expertise in startups, building high-performing teams, and growth marketing. He is a top ranked tennis player and always up for a conversation about startups and tech. Eric also writes on

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