Product Marketing Manager

Statflo is the leading compliant one-to-one business text messaging platform that enables businesses to have meaningful, two-way conversations with their customers. We’re growing quickly as a company, and want to invest in great people. We’re looking for an experienced Product Marketing Manager to join our Product Team!

The Product Team

You will be a vital part of the Statflo Product Team! The Product Team is responsible for the process of releasing products and new functionalities, which includes conducting user/buyer research, implementing strategy, designing roadmaps and feature definitions. The Product Team also provides cross-functional leadership, uniting and inspiring internal teams to work towards a shared product vision.

What we do at Statflo

• Enable businesses to conduct one-to-one, personalized outreach over text to retain, engage, and grow their customer base
• Provide frontline teams with a seamless user experience with access to full customer context in a single place, allowing for more productive and engaging customer conversations
• Ensure that businesses are conducting customer outreach compliantly and effectively

Role & responsibilities

1. Go-to-Market Strategy

• Develop and execute comprehensive go-to-market (GTM) strategy for new feature and product launches, aligning the Product, Customer Success, Sales, and Marketing Teams.
• Craft value propositions to cross-functional stakeholders and customers, ensuring consistent messaging across all channels (e.g. email, in-app tours, pop-ups, video, etc).
• Oversee the ideation, creation, and scheduling of product content.
• Analyze product and communications performance data to evaluate team and product success and implement strategies to enhance key metrics.

2. Product Education & Engagement

• Craft clear, concise, and compelling product assets to educate our users and customers (e.g. through Intercom or User Pilot).
• Improve cross-functional alignment on the product through effective internal communication and training materials.
• Act as the product expert for internal teams and external audiences (e.g., participating in user interviews, videos, webinars, and podcasts).
• Collaborate with the team and VP of Product to establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs).

3. Cross-Functional Collaboration

• Establish strong cross-functional relationships with the Product, Customer Success, Sales, and Marketing Teams to ensure successful product adoption.
• Conduct market and competitive research to understand industry trends and the competitive landscape, share your insights, and recommend ways to engage our target markets best.
• Maintain a deep understanding of our users and customers to inform product development and go-to-market strategies.
• Develop initiatives, including training materials and gamification strategies to engage and retain users.

Requirements

• Bachelor’s degree in Business, Arts, or a related field.
• Minimum of 3 years experience in a SaaS product marketing role, with a preference for B2B SaaS.
• Strong critical thinking skills for determining the best approach toward ambiguous tasks and consolidating information from multiple sources.
• Highly organized, with excellent time management skills and the ability to prioritize tasks effectively.
• Ability to transform complex technical information into easy-to-understand language for non-technical audiences.
• Self-driven and able to work independently towards company and team goals.
• Highly detail-oriented, setting high standards for brand and product representation.
• Adaptable to changing timelines and capable of navigating ambiguity.
• Curiosity and an instinct to identify solutions
• A positive, upbeat attitude toward new challenges and problem-solving.
• A drive to improve products and provide robust support to the team.