Head of E-Commerce & Performance Marketing

  • Full Time
  • Toronto

RYSE

This is a Hybrid role with mandatory in-office days at our office downtown Toronto, and work-at-home flexibility.

RYSE is a North American technology company creating the next wave of smart home products. We’re about inventing new ‘Things’ and re-writing the rules in Hardware. Our flagship product, the RYSE SmartShade was launched as a smart device that motorizes and automates existing window coverings and is controllable via smartphone and integrated with smart home ecosystems, including Amazon Alexa, Google Home, and Apple HomeKit. We are continuously introducing new products in the window shades space with several ongoing projects in various stages of design and manufacturing.

RYSE is looking for a Paid Media Specialist and Performance Marketer to join our team. You will have the responsibility to lead our online marketing efforts, from media buying, to ad creatives, to copy and content. Learn more at helloryse.com.

Key Accountabilities

Develop and implement strategic marketing plans to drive business growth and achieve company objectives
Identify target markets and customer segments, and develop effective marketing strategies to reach and engage them
Conduct market research and analysis to identify trends, opportunities, and competitive insights
Collaborate with the creative team to develop engaging and compelling content for social media, email marketing, and other digital channels
Build campaigns across Paid Social and Search, Programmatic, Display, Video and Audio channels to create demand and capture sales.
Lead the strategy and execution of our online marketing efforts including Media Buying on Facebook/Instagram, Google/YouTube, TikTok, and SnapChat
Develop compelling Offers to optimize and maximize conversion, with a minimum ROAS of 3X
Develop attribution models
Optimize funnel on Shopify for conversion
Create & test landing pages for conversion
Launch and test online ads, including static images, gifs, and videos, continually iterating to optimize conversions
A/B testing for ad creatives and landing pages, testing design and copy to optimize conversions
Monitor budget pacing, ad fatigue and campaign engagement across all channels
Develop creatives and/or direct designers to develop creatives in all required formats for digitally-native platforms, including Facebook/Instagram, Google/YouTube, Tiktok

Compensation: $60k – $80k Base + Commission (% of Profit above ROAS target) + Bonus + Stock Options

Requirements

2+ years experience in e-commerce, performance marketing role, in-house or agency
Proven track record of implementing successful campaigns strategies across Google Ads (Search and YouTube), Facebook Ads Manager, and TikTok
Email Marketing / Copywriting
Knowledge of Business/Ad Manager for Facebook, Google, TikTok
Shopify Setup / Optimization / SEO / CRO
2 Days in-office (MANDATORY)

To apply for this job please visit www.linkedin.com.

150 150 FoundersBeta