Manager, Marketing & Communications

  • Full Time
  • Toronto


Manager, Marketing & Communications

Are you a marketing visionary seeking a new challenge? Flybits welcomes you to join our dynamic team as the Manager, Marketing & Communications. At Flybits, we’re on a mission to redefine how businesses engage their audiences, and we believe that marketing plays a pivotal role in achieving this goal. You’ll have the opportunity to lead and shape our marketing strategies, from cultivating brand narratives to executing innovative initiatives and campaigns to articulate and reinforce our market position, product proposition and thought leadership. If you’re a seasoned B2B marketing leader with a passion for technology, a talent for sales and marketing, and a proven record of elevating brand equity, then this is the opportunity for you!

Key Responsibilities:

  • Strategic PR & Communications: Lead our PR and communications efforts, ensuring they align with our brand, growth, content, and corporate objectives.
  • Content Strategy Mastery: Oversee the content strategy, including topic development, content calendar management, content delivery, posting, and promotion.
  • Internal Content Enablement: Ensure internal teams have access to and awareness of sales-supporting content, actively identifying opportunities for content development in coordination with other departments.
  • Design Oversight: Manage design efforts related to content development, sales collateral, and product marketing, ensuring brand consistency and excellence.
  • Awards and Recognition: Actively manage efforts for award submissions, identifying and pursuing opportunities to raise brand awareness and recognition.
  • Go-to-Market Strategy & Execution
  • Holistic Marketing Support: Provide support across various marketing functions, including brand development, product marketing, sales enablement, and growth initiatives.
  • Lead Generation Excellence: Craft and execute a highly effective lead generation strategy in collaboration with our Growth team, using a blend of digital and traditional tactics to drive MQLs.
  • Lead Nurturing Strategy: Develop and implement a lead nurturing strategy in collaboration with our Growth team, ensuring seamless alignment between marketing and sales efforts.

Must-Have Qualifications:

  • 6+ years of experience with a strong focus on B2B technology, enterprise software, or SaaS organizations.
  • Results-Driven: A track record of increasing sales, developing new business, and executing successful marketing campaigns.
  • Lead Generation Expertise: Proficiency in lead generation strategies and sales support.
  • Content Marketing Savvy: Experience in developing and implementing content marketing and brand image strategies.
  • Initiative and Creativity: A proactive approach and a creative, go-getter attitude to drive innovative marketing solutions.
  • Stakeholder Engagement: Skilled in understanding and assessing requirements from diverse stakeholders.
  • Strong Leadership: A track record of building, collaborating with, and effectively communicating within high-performing teams.

Nice-to-Have Qualifications:

  • Scale-up Experience: Ability to move between high level strategy and hands-on execution. Prior experience in a high-growth scale-up environment.
  • Financial Sector Expertise: Familiarity with financial services and/or fintech is a valuable asset.
  • Global Exposure: Proven experience with global businesses and high-growth tech startups, demonstrating adaptability and a global perspective.

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