• Internship
  • Remote

crowdmark

About Crowdmark

Crowdmark is a collaborative grading and assessment platform for higher education that increases instructor productivity and supports personalized feedback for students. Our mission is to enrich the learning and teaching experience for students and educators by transforming assessment into a dialogue for improvement. Our core values include integrity, collaboration, and community.

Who we’re looking for

We are looking for a content writer who is inquisitive and eager to learn. While experience is a plus, what we need is someone with strong writing skills (in formal styles as well as short copy formats) and a desire to learn and execute marketing best practices.

In this role, you will work to implement the blog content strategy. Under the direction of the Marketing Manager, you will write weekly blog posts, revise older blog posts, and update titles and meta descriptions. In conjunction with writing and revision work, you will optimize blog content with target keywords and CTAs.

This co-op/internship is designed to help you gain real-world understanding and experience in digital marketing. You will be essential in building SEO for the organization.

In this role you will

  • Conduct thorough research on industry-related topics via industry-respected and academic sources to write, update, and ideate content
  • Optimize current copy on the blog (page titles, meta descriptions, h1s, alt tags, anchor text, etc.) using SEO best practices
  • Write and update search engine optimized blog posts
  • Ensure all-around consistency (style, fonts, images and tone)
  • Build and follow an editorial calendar
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Ideally, you have

  • Excellent writing and editing skills in English using formal and short copy styles
  • Awareness of search engine optimization and how it applies to content marketing
  • High-quality verbal and written communication skills.
  • Knowledge of analytics tools like Google and Bing analytics.
  • Experience writing using multiple industry-respected and academic sources
  • Current studies towards a Bachelor’s degree in Marketing, English, Journalism or related field

What’s in it for you

  • Gain real-world understanding and experience in digital marketing
  • Be essential in building SEO for the organization

To ensure writing quality, a writing project will be part of the hiring process. This position is based in Toronto or remote anywhere in Canada.

To apply for this job please visit crowdmark.com.