1. Think like a marketer.

While we are still away from the days that resumes are gone completely most companies still ask for the resume. Would a marketer blindly go out and start marketing a product to everyone? No! They come up with personas, right messaging, and market to the right channels, and experiment.

2. Have a Laser-focus approach.

What roles are targeting? Job titles? Not sure what to target start working a project to see what you like and what you don’t like. Your resume can’t be everything to everyone.
What are some competencies needed for this roles? Skills sets. Technical skills. Soft skills.

3. We live in Tinder-age era. Two page max for resume.

There’s no doubt attention spans are getting shorter and shorter. We live in the Tinder age. Recruiters on average spend 6 seconds on that resume. How much? 6 seconds. So it’s super important to keep it concise and to the point.

4. Include: Professional profile, technical and soft skills, experience, volunteer, awards, languages, and interests

Things such as interest helps you connect with the hiring manager and show you are more than just a resume. List things you like to do such as sports, reading, or cooking

5. Get it keyword optimized.

So let’s say you’re applying to a marketing role? Get the right keywords onboard such as inbound, outbound and email marketing to name a few.

6. Use action verbs and use past tense for positions you no longer work there.

7. No one wants hire ratherbefishing@hotmail.com use a professional email.

This can be like gmail or use your school’s alumni email to show credibility

9. Avoid using any pictures of yourself on the resume or it’s thrown to the G-file (a.k.a garbage).

10. Don’t use “To Whom it May Concern on” on email or cover letter.

Use Dear Hiring Manager even better do some research to personalize the email or cover letter by looking up the hiring manager’s name. Creep on Linkedin profiles! If you’re writing it as an email again personalize it by writing something briefly short and don’t just attach a resume to the email without any text in the body of the email.

11. No experience? No problemo! Get a side-project.

This is the total nonsense you have to go through once you graduate or even before. Forget this catch-22. Let’s do our own hack. So How do you get around this? siide-projects are those projects you work on like say a hackathon or on weekend. They are not paid jobs but it’s a great way to build up portfolio and show expertise. One of the best ways to build up the portfolio is with a startup. Reach out to founders and say:

“Hey Jane,
I came across your startup on FoundersBeta community. I love what you’re working on! I think travel-space is bound for innovation and your platform greatly brings value to the end-users. I want to explore and see if there are opportunities where help your startup in potential volunteer capacity with my skill sets in marketing. I can help out in part-time capacity while working on my studies. Please let me know if we can have a chat about this. Thank you for your time”.

12. The skill sets in the side-projects have be aligned with your interest and the startup.

13. Know Thyself.

14. Don’t know your skill sets? The answer is try something and become self-aware.

Try a project and see if you like it! If you don’t move onto the next one till you figure it out. Another way to go about would be ask friends and family for honest feedback. Yeah…kind of hard but you have to hear it. “Hey Jane! What am I good at?”
Do self-assessment quiz and surveys. Do Self-reflection. This can be in the form of journals or blogging.

15. Volunteer at a non-for-profit.

Again this has be aligned with your skill sets. Work on projects that will help your future career or at least explore any options. Volunteering can greatly help you differentiate but also showcase on the portfolio that while you’re looking for work you are contributing to your community!

16. Plug into startup communities.

Online and offline communities that are relevant to your industry is one of the best ways to get involved, learn, grow, or help out. Find out which communities are relevant to your industry or profession These communities can be:

Slack groups
Facebook groups
Linkedin groups
Online forum
Twitter Chats

For Startups plug into FoundersBeta community because we consistently have amazing opportunities being shared:

Facebook group: https://www.facebook.com/groups/foundersbeta/
Linkedin group: https://www.linkedin.com/groups/8187714/
Online forum: https://www.foundersbeta.com/startup-forum
Newsletters: https://www.foundersbeta.com/startup-newsletter/
Youtube Channel: https://www.youtube.com/channel/UCF1tVc6HBjYVDRfIomHZxig/featured
FoundersBeta Startup Career Blog:

17. Get active with events.

Attend industry, hackathon or whatever relevant event. Figure out which events are relevant to you! They is to be selective because some startup events are complete BS.

18. Take online courses.

Don’t stand still. Do something while searching. Brush up the skills and continue to learn while searching. Hack on a project.

19. Talk to experienced professionals.

Reach out and connect with experience professionals and ask questions about how they got where they got. But whenever you reach out hyper-personalized it.

20. The real slim shady please stand up (i.e. be different) 

Stand out in your search. One of the the key things to search is to stand out. This is not a time to be shy. You are meant to be different anyway! Tailor your approach to each social media differently and keep it professional.

21. Keep it private with Facebook but use relevant groups.

Get rid of those parties half drunk pics and put on the privacy hat.

22. Post about things relevant to your industry, tips, and content on Twitter but avoid getting into Twitter fights and anything political

23. For your Linked profile get recommendation, publish content, and make sure you have clean head shot profile picture.

Recommendations can be from classmates, professionals, and even better your actual word experience. It can also be from projects you’ve done for volunteer or did freelancing. This greatly helps with building up expertise and credibility!

24. Instagram: if it’s use for personal put on the privacy again unless you’re posting for professional purposes

25. That Networking Thing is about quantity.

With rise of sites such as Linkedin it’s tempted to add as people many people as possible. But that is a bad idea. Networking is more about quantity vs. quality. What’s even better than networking is you start building a community of supporters. When you want do online networking avoid sending out generic message.

26. Ask for warm introductions first before reach out directly.

Warm introductions tend to have better response rate than direct outreach.

27. Hyper personalize it when you add someone on Linkedin you don’t know!

28. Networking is both ways someone helps you but you also want to add value.

29. Don’t ask “Let me Pick Your Brain” for coffee instead offer value in return for the time being asked. 

When you connect with a founder you hear about their experiences and stories. What could be more valuable than this?
When you approach founders stop asking “let me pick your brain”. Like as if founders are sitting in the office waiting for that. They put in years of blood, financial risks, sweat, rejections, and tears into building a business. Instead offer value in return for the time. How about?
Sharing your marketing notes from a conference you went
Showing the founder a new way to win customers
Offering to write a guest blog post for the blog
Offer feedback on the product or service

The whole point is to always add value, collaborate, and you will be amazed how your network will accelerate. You can submit your profile and sign up on our FoundersCoffee and start grabbing coffee with founders: https://coffee.foundersbeta.com/

30. When you meet people in person at events avoid asking “what do you do?” instead use “what’s your story?”

People will have such different tune and feel when you ask them that as opposed to “what do you do?”.

31. Ask founders for coffee but give something in exchange, not money! 

This can be product feedback, ideas for marketing or writing a blog post.

32. Social currency is a thing: help me help you.

The more you help your network the more you have social currency to use!

For first degree connection, sometimes you need an introduction to someone else whom your first degree connection knows them. This is way better than cold approach that connection you want to connect because warm introduction have better response rate. You can ask for an introduction to your first degree connection if you have a good relationship with your first degree connection! Here’s a personalized approach to ask your first degree connection for introduction to someone you are interested in getting connected.

“Hey James,

Hope all is great! I notice that you are connected to Roxanne who is currently working at Facebook. I’m currently looking to learn more about the industry and I’m wondering if you’re able to make an introduction to her. This would be greatly appreciated. Thanks so much.”

33. Do informational interviews

University or college career centres have the names of alumni that are available to connect with students to do information interview. Informational interview are usually 30 minutes and you can talk to the professional to get advice, and tips. This can be done over phone, Zoom video or Skype, or via coffee. When you you approach the alumni go with a hyper-personalize message! Say something along the lines of:

“Hi Jennifer,
I noticed you have you profile on UofT alumni. It’s always great to connect with another alumni! I currently a recently grad and very interested in learning about your career path. Your work in not-for-profit has been an inspiration. I’m currently looking to learn about blah blah….I’m wondering if you would be available to chat with me. Thank you for your time!”.

Hyper personalize your message when you reach out and don’t forget to put a thank you at the end. People to tend to respond to personalized emails as supposed to generic cold emails.

34. Connect with the gatekeepers at event or online (i.e. recruiters)

35. When a recruiter approaches you but the job is no match pass it to your network. 

If a recruiter approaches you, but the job is not suited for you reply and say thank you but this won’t be a match for me, but I’m delighted to pass it to my network. You remain in touch and maintain a good relationship! Also what could be better than matching up your friend with a job?

36. When your application gets rejected maintain humility and professionalism.

Do stay in touch because that recruiter might have another opportunity for you 6 months later!

37. Submit your resume to agencies.

38. Plug into all online startup resource.

Where do you search for Startup Jobs? Of course a great starting point would be FoundersBeta. You can plug into our Facebook Jobs group as it gets updated on a daily basis with tons of opportunities for both internships, co-ops, and full time. Check out this comprehensive list:

FoundersBeta Job Listing: http://foundersbeta.com/startup-jobs
Startup Facebook group: https://www.facebook.com/groups/foundersbeta/
Startup Jobs and Internships: https://www.facebook.com/groups/802704053105679/
Y Combinator startups: https://www.workatastartup.com/
Some VCs have a startup job feed. Check out their feed.
Niche job postings. Some industry may have niche listings so check it out.
Your university career listings.

39. Use Linkedin to see who is working at the company to do outreach

40. Use: https://hunter.io to look email addresses of the company

41. Track to see if they open your cold emails using tools like this: https://www.hubspot.com/products/sales

42. Use Vidyard Govideo Chrome Extension to make pitch videos and send to companies.

This is a nifty tool where you send in a short video using chrome extension and see when it was open. This can be good way to send in as a potential cover letter along with the resume. This is great if the company you are applying is Vidyard itself or some really innovative company where they value video a lot. If video is part of their culture do it, but if not avoid it.

43. Don’t Put Your Eggs in One Basket (i.e. just apply online)

Majority of people just keep applying and applying online from morning till night. Online application should be part of your plan of attack but should not be everything. The rest should be networking, events, taking courses, and working on side-projects.

44. Create your blue ocean by investing in your personal brand.

Personal brand begins with being self-aware of who you are. What are you good at? What are you not so good at? Here are some steps on personal brand:

45. Believe in yourself because someone else believes in you!

46. Always reinvent yourself.

Have you seen Roger Federer at the age of 18 vs now? He constantly changed his new games and added new things. Sometimes you need to pivot!

47. Invest in getting a nice clean headshot images for your online profiles!

48. Personal Portfolio is a must.

Whether or not you are in the digital space think about having a personal portfolio. Having a personal portfolio can be huge differentiator. It’s a little space for you on the internet to showcase your portfolio, expertise, and skill sets. Here are some tips on building up a personal portfolio

49. Invest in buying your own personal domain name and throw a site out there.

50. Start writing.

Write about your experiences, tips, and where you see the industry going!

51. Develop immunity to rejections as you can only connect the dots backwards

52. Be Like the gum that doesn’t give up.

53. Get comfortable with asking people.

Want a job? Ask
Want a promotion? Ask
Want to make a sale? Ask
Want a better product? Ask
Want a date? Ask

54. Ask. Ask. Ask. Keep on asking and never stop asking!

55. Talk to a Startup Coach

There’s a reason why world class athletes have coaches. Coaches can accelerate your progress at the speed of light. If you like personalized support on your search or want to practice mock interviews you can book a time to chat with a coach here: http://foundersbeta.com/startup-coach

56. Come to our Online Startup Job Fair.

We’re hosting an online job fair coming up RSVP your spot here to connect with recruiters and hiring managers.